Ask Mom: How to communicate with customers and confirm the truth of your business idea if everyone lies around? (paperback) | Канцтовары

Book Description

Steve Blank, Guru startup movement, says, that the main thing for a beginner entrepreneur is to "get out of office" that is, to start directly learning from customers what they need. However, whether you get really important information depends on what questions you will ask. By the way, the most popular question is "Do you like our idea or product"?-wrong. It's like asking mom if she likes your idea: she loves you and praise you anyway, not wanting to upset you. So do 99   % of customers. In general, to be a successful entrepreneur, you need to know how and what exactly to ask, and by the book of Rob фитц­патрика you will learn to do it! The author will help you understand when the answer is given out of courtesy and does not bear any value, will tell you, in which direction should the conversation be developed, which specify questions to ask, How to avoid socially desired answers, how to understand that in the product is good or bad, whether it is needed by the market, how it is properly positioned-and all this with many real examples. Before you a brief, useful and written with good humor practical guide to effective communication of the entrepreneur with customers. It will help you save time, money and nerves.

Chapter of the book

More about the book

About what

Steve Blank, Guru startup movement, says, that the main thing for a beginner entrepreneur is to "get out of office" that is, to start directly learning from customers what they need. However, whether you get really important information depends on what questions you will ask. By the way, the most popular question is "Do you like our idea or product"?-wrong. It's like asking mom if she likes your idea: she loves you and praise you anyway, not wanting to upset you. So do 99% customers. In general, to be a successful entrepreneur, you need to know how and what exactly to ask, and by the book of Rob фитц­патрика you will learn to do it!

The author will help you understand when the answer is given out of courtesy and does not bear any value, will tell you, in which direction should the conversation be developed, which specify questions to ask, how to avoid socially desired answers, how to understand that in the product is good or bad whether it need the market, How to correctly position it-and all this with a lot of real examples.

Before you a brief, useful and written with good humor practical guide to effective communication of the entrepreneur with customers. It will help you save time, money and nerves.

Citation

I'm a technician, not a salesman. All the books on the art of sales, which I happened to read, were written by those for those, who has already mastered enough work with people. They are familiar with unspoken rules of communication. I had to master them with great work, literally from scratch. You probably heard this phrase: "You do not call me, I'll call you myself"? They also told me (and I believed it). Thanks to the invaluable help of colleagues and mentors, I finally learned to understand what is what, and was able to make deals with companies like Sony and MTV. But I also learned about what a deep gap lies between numbers in textbooks and in bank account statements.

Rob Fitzpatrick

Why read

• Learn to communicate with customers so, to receive from them the most current information about their business idea or product.
• Learn many examples of correct and incorrect questions with which it is worth or should not go to customers.
• Learn how to correctly interpret customer answers and what counter questions to ask to clarify their needs.

For whom

Shipping

Free delivery in Moscow and the regions-with an order amount of more than 2000 rubles